When it comes to marketing and loyalty of children to their products, Lego really knows very well how to build its brand and trust.
At first it was the Lego sets that I had to assemble for my child, then he started to make them himself following the instructions in the cards corresponding to the set.
And now at age 7, he plays Lego Marvel Super Heroes on console. He played so much that he platinumed (that’s it, he won all the trophies in the game!). In the game I’ve seen many complex puzzles and mission that sometimes I myself had difficulties understand them, but for the kinds nowadays it’s a piece of cake solving them. He did not stop here now playing on Lego Marvel Super Heroes 2 (still in progress :))
And so Lego entered another field (video games on the console) and the parent has a few moments of peace :)) and knows that his child develops logic, eye-hand coordination and creativity. Win win situation!
Here are some videoclips. Enjoy!
Zavvi.com